Persona strategy
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Persona strategy
Author: John Pruitt / Tamara add phosphorus Publisher: Diamond Size: Bound Volume of Pages: 321p
Issue Date: March 2007
Persona Japan's first-person text by the customer. Information for users of its products and services of the most important and symbolic for the virtual user "Persona" to convert it to share and utilize the present techniques and tools. Recorded cases of domestic (Daiwa House Industry, Hitachi appliance).
